Blockchain Security

YEAR

2022

ROLE

Lead Designer

Company

Halborn

About THE PROJECT

This project included:

  • UX Research
  • Brand Identity Redesign
  • UX/UI Design
  • Webflow Development

— for a team of the best and brightest offensive security engineers in the world.

The challenge was to create a look and feel that spoke to the industry and skills of the team, without being stereotypical in terms of what the general public thinks hackers are. Also, the key business goal was to create an information hierarchy that increased inquiries and conversion rates.

Rebranding

Added depth and usability to the brand as a whole - setting typography, enhancing and expanding the color palette, and creating a glitch-inspired logo with a complimentary mark featuring a literal visual play on cybersecurity fingerprinting.

WEBSITE UX + REDESIGN

You can view the live homepage demo here.

Created a dynamic and engaging modern-technology focused experience, made to compliment and support a detailed B2B User Journey that consists of:

B2B User Journey
  1. Awareness of Need
  2. Investigate Options
  3. Committing to Change
  4. Solution Selection
  5. Validate Choice
  6. Purchase

Dynamic Header CTA

Primary Service CTA

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