Designing consumer tools for the changing landscape of home electrification
With major federal incentives approaching expiration, the challenge was helping households understand what was available to them and crafting a clear path to act before those opportunities changed.
I worked across product, policy, and engineering to turn complex eligibility requirements and overlapping incentive programs into localized consumer experiences that made electrification easier to understand, evaluate, and move forward with.
Turn a complicated incentive landscape into an experience built for your community.
Programs varied significantly by location, with different incentives, partners, eligibility requirements, and deadlines. I designed localized experiences that surfaced what mattered for each community without asking homeowners to understand the policy infrastructure behind it.
Help people quickly understand what actually applies to them.
Behind a seemingly simple recommendation could be layers of location, household income, utility territory, equipment, and program requirements. I worked through that decision logic and translated it into clearer pathways that progressively surfaced the most relevant information for each household.
Translate incentive stacking into a number people could actually understand.
Electrification costs weren't defined by a single rebate. I explored ways to bring installation costs, contractor discounts, tax credits, and local incentives together so homeowners could better understand their potential out-of-pocket cost — rather than deciphering each program individually.
Move people from “I might qualify” to “here's what I can do next.”
The experience couldn't stop at explaining incentives. I designed pathways that connected savings and eligibility to the next step — whether that meant exploring a project, getting connected with support, finding a contractor, or moving forward with a program.
As incentives became less predictable, we began exploring a bigger question: how could Rewiring America help people stay motivated to electrify their homes beyond the rebate?
I explored new ways to make electrification more personal, ongoing, and community-driven — shifting the experience from a place people visit to find savings into a resource that could support the entire journey.
Turn a house into a personalized electrification roadmap.
I explored home profiles that could recommend relevant upgrades, recognize completed projects, and give homeowners a clearer sense of what to tackle next. The goal was to make electrification feel less like one massive undertaking and more like a series of achievable improvements tailored to your home.
Because saving money isn't everyone's only reason to electrify.
We explored how recommendations and journeys could adapt around what actually motivates a homeowner — from lowering costs and improving comfort to climate impact and energy independence. These concepts helped us think beyond eligibility and toward experiences that felt personally relevant.
Make electrification feel like something your community is doing together.
At the community level, I explored bringing neighbor stories, trusted contractors, local advisors, events, financing, and available incentives into one experience. Instead of navigating electrification alone, homeowners could see what's happening nearby and connect with people who had already been through it.
